Marketing Internship: Job Description

Are you interested in the process of developing a succesful marketing campaign or desigining a compelling advertising? If yes, an internship in marketing is one of the best way to learn the ins and outs of the industry. The marketing field itself is very broad, with many different career paths. If you want to have a marketing internship, first you need to understand the many possible job description.

Brand Management

If you are interning in this field, you will most likely be involved in the market research to gather data about their target customers and competitors. Using those datas, the company can then put together an appropriate marketing strategy/campaign to develop their brand. Possible job description for a marketing intern in this fields might look like this:

·       Gather information about target customers using interviews and questionnaries

·       Research the competitors’ product and services, and also their marketing strategies

·       Monitor market trends and new opportunities

·       Assist in the development of marketing strategy and budget planning

·       Provide administrative support, like maintaining and updating database and preparing material for meeting

Advertising

This creative side of marketing is basically how to get the message of your products or services to the customers in a compelling way. When you are interning in the advertising field, you will work closely in the design process of marketing materials. You will also need to analyze the effectiveness of your advertising, to make sure that there is no problem with the design. Possible job description for a marketing intern in this fields might look like this:

·       Assist in the development of an advertising concept

·       Copywrite the script for an advertising

·       Design billboards, flyers and posters

·       Assist in the distributon of the marketing materials

·       Analyze the effectiveness of advertisement

Public Relation (PR)/Event

As a Public Relation Interns, you will be the face of the company in many public interactions. You might be involved in event coordination, like product launching or job fairs. You will be working closely with the media in the creation of press releases to maintain the company’s image. Possible job description for a marketing intern in this fields might look like this:

·       Arrange corporate events, from searching for a venue to managing schedule

·       Communicate with vendors and business partners

·       Write the boss’s speaking engagement

·       Deal with the media and press releases

Social Media/Online

A relatively new aspect to marketing, Social Media/Online Marketing importance cannot be ignored. Customers nowadays find the services and products that they need from the internet and social media, like Facebook and Instagram. Interns in this field will mostly be working in social media management, to make sure the information is up to date. Possible job description for a marketing intern in this fields might look like this:

·       Contribute in company’s website design

·       Maintain and monitor content in the company’s social media

·       Write blogs or articles

·       Answering customers’ questions via social media

·       Research new online trends

Direct/Sales

This is the field where you will directly engage the customers to secure a sale. You might not be working with the strategies, but you will be the one to build relationships with customers. You will be learning many techniques to secure the sales. Possible job description for a marketing intern in this fields might look like this:

·       Directly meet and speak to potential customers

·       Explain and process promotions

·       Deal with customers’s complain

·       Process documents for new customers

Marketing has an important position in a business. It is the driving force of a company, simply because successful marketing generates revenue. It is no wonder that marketing internships position is highly sought after. If you are interested in a marketing internship, we can help you secure a position. Just contact us!